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Business Development and Marketing Manager!

R & W Group is looking for Business Development & Marketing professionals with some management experience within a law firm environment for an excellent Business Development and Marketing Manager opportunity in Washington, DC. This hybrid-schedule position (2 days a week remote) is based in the DC office of our large law firm client and serves as a liaison to various practices, including antitrust/competition and antitrust and consumer protection. The BD & Marketing Manager will work directly with the partners in these global practices to develop and execute clear strategies and business plans, and manage an aligned range of business development and marketing initiatives. Projects may include: securing panel and other appointments through the submission of written proposals/pitches; managing and assisting with the maintenance of business development and marketing collateral for the group (including experience databases); working with the practice leaders to monitor progress against planned priorities; preparing and supervising directory submissions and other activities to improve the profile of the practices, developing strategies for participation in or planning of major client programs. The incumbent takes an active role in learning about these and other practices and developing the groups’ and the firm’s internal knowledge about its clients and business in order to foster cross-selling. Duties and Responsibilities: Strategic Practice and Client Development

  • Consults with Practice Area Team (PAT) leaders and key partners on development and coordination of marketing and client development plans for the practice and individual lawyers within the PAT.

  • Attends and contributes to PAT meetings and planning sessions.

  • Tracks and analyzes practice initiatives and how those initiatives impact the practice’s budget and provides evaluation of past initiatives to determine if there is sufficient ROI to repeat those initiatives.

  • Evaluates the viability and probability of the development of business prospects and cross-marketing efforts of the practices.

  • Manages, develops and refines processes and procedures relating to the practice's business development "infrastructure” (e.g., written collateral; database/matter lists; contact lists; opportunity tracking; etc.). Maintains an acute level of quality control to ensure that all marketing collateral, communications, deal lists, etc. are consistent, error-free, and up to date. Ensures processes are efficient and the best possible use is made of available technology and other resources.

  • Coordinates with the Market Intelligence team to conduct industry and client research to aid in practice development initiatives.

  • Facilitates the planning, implementation and follow-up of new business or cross-marketing opportunities.

Proposals and Pitches

  • Serves as lead project manager for RFPs and pitches, both for the primary practices and other groups, as necessary.

  • Spearheads briefing discussions to propose and/or understand the opportunity.

  • Writes new business proposals and produces targeted, tailored responses to RFIs/ RFPs.

  • Serves as advisor in preparing and rehearsing pitch teams.

  • Supports follow-up and debrief activities post-pitch and reports them back to firm leaders.

Other Marketing and Profile-raising Activities

  • Leads practice area submission of rankings, surveys, league tables, and other ratings information.

  • Works with Regional Marketing Programs teams to hold firm-sponsored and other co-hosted programs and events.

  • Coordinates with Communications team on PR opportunities.

  • Recommends and facilitates the involvement of firm lawyers in professional organizations that will enhance the visibility of the lawyers and the firm in global and industry platforms.

Employee Management

  • Participates in hiring, managing, and developing junior members of their team.

  • Oversees daily operations and reviews staff work.

  • Manages professional development of staff goal setting, coaching and training.

  • Prepares annual performance appraisals and provides timely feedback on performance.


Education and/or Experience:


  • A minimum of eight (8) years of professional marketing, business development or other relevant experience

  • A minimum of two (2) years of direct personnel management experience.

  • Bachelor's degree from an accredited four year college or university, preferably in marketing, communication, business/finance or related field

  • Excellent writing, proofreading and critical thinking skills

  • Demonstrated proficiency in Microsoft Office and Outlook


  • Professional marketing or business development experience and/or strategic planning, sales, market assessment or positioning in a law firm or other professional services industry

  • Experience and knowledge of the business/legal landscape in assigned practice areas/industries

  • Supervisory, managerial and/or project management experience

  • B.A. or J.D. a considerable plus

  • Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, OnePlace, Foundation, Salesforce, etc.

  • Familiarity with company/market research tools and league tables such as CapitalIQ, Mergermarket, Bloomberg, Refinitiv, etc.

Other Skills and Abilities:

The following will also be required of the successful candidate:

  • Strong organizational and prioritization skills

  • Strong attention to detail

  • Good judgment

  • Strong interpersonal communication skills

  • Strong analytical and problem solving skills

  • Able to work harmoniously and effectively with others

  • Able to preserve confidentiality and exercise discretion

  • Able to work under pressure

  • Able to manage multiple projects with competing deadlines and priorities

To be considered, please submit a Word resume at this link.


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