R&W Group has a great new Marketing Assistant position with one of our favorite law firm clients in DC! Our client, a highly regarded national law firm, is looking for a Marketing Assistant. This is a brand-new position in a growing department. In this role you would help plan and execute over 50 in-person client seminars, webinars, and social events around the U.S. You would also track firm sponsorship/event deliverables and follow-ups/outcomes, maintaining the firm’s client relationship management database, using email marketing/event management software, and providing general marketing and business development assistance. The position has firm-wide responsibility, and is based in Washington, DC.
The Marketing Assistant primarily supports the firm’s Marketing Events Coordinator and ultimately reports to the firm’s Director of Business Development & Marketing Operations. This role has high visibility within the firm, particularly with the firm’s lawyers, and substantial interaction with external contacts.
Event support includes researching venues, preparing and sending invitations, posting event details on the firm’s website, tracking event attendance and corresponding with attendees, preparing event materials (e.g., PowerPoint slides, attendee folders, and nametags), maintaining an inventory of giveaway items, making A/V arrangements, providing day-of support, and assisting with event follow-up.
Events include conferences (both firm-hosted and those with firm participation or sponsorship), tradeshows, roundtables, social and sporting events, and webinars. A constant stream of events requires dealing with overlapping deadlines and deliverables, adhering to effective internal processes, and managing events both in-person and remotely.
The CRM component requires daily attention to database changes and a broader perspective on how the firm can better use the database in support of its client relationships. This includes implementing effective processes for tracking/updating contacts and activities and communicating these to firm users, overseeing data quality and maintenance, issue-spotting/troubleshooting, analytics, and working with the firm’s Information Technology Department to enhance the overall utility of the CRM.
The email marketing component involves keeping apprised of software updates and best practices, creating and improving email marketing templates, and maximizing the software’s data analytics capabilities.
You would also provide general support/assistance/backup to lawyers and the marketing team firmwide on marketing communications and collateral, website and social media, PR, business development/pitches, and other tasks as assigned.
Qualifications & Skill Requirements
You would excel in this role by obsessing over details, remaining flexible and calm under pressure, following through on projects and requests in a timely fashion, embracing technology to support events, looking for opportunities of improvement, and inspiring enthusiasm and collaboration by lawyers and staff on marketing events.
College degree or equivalent, or demonstrated career experience
Interest in law firm event management
Client service/hospitality orientation
Initiative, proactivity, a self-starter who shows ownership and commitment to the job
Ability to work effectively with lawyers and staff firmwide
Ability to travel domestically approximately 4 times per year
Willingness to work overtime during busy periods, as well as for specific events (e.g., early morning or evening events)
Demonstrated project management skills
Ability to multi-task in a fast-paced environment
Excellent attention to detail
Ability to spot issues and calmly problem solve under pressure
Polished written and verbal communication
Proficiency in Microsoft Outlook, Word, Excel, PowerPoint
1-2 years of event planning experience, preferably in the legal sector
Fluency with InterAction
Experience setting KPIs, tracking outcomes, and communicating event ROI
Familiarity with WordPress CMS and email marketing/event invitation software
Familiarity with WebEx or comparable virtual meeting software
Proficiency in Adobe InDesign and Photoshop
Strong writing and proofreading skills
Social media savvy
Solid compensation and benefits. Great team. Beautiful offices, Metro accessible. Apply online or register with us at https://adr.to/yugj6.