Marketing Communications, PR, and Digital Content Coordinator
Do you want to join a driven, collaborative marketing team in a fast-paced environment that encourages entrepreneurship and initiative? R&W Group has the perfect opportunity with an excellent law firm in DC for someone with marketing and business development focus. Our client is looking to hire a tech-savvy and intellectually curious Marketing Communications, PR, & Digital Content Coordinator!
This person will create, manage, and distribute thought leadership and promotional content to support and enhance the firm’s strong market profile. S/he will have high visibility throughout the firm in three core areas of responsibility:
Working directly and independently with lawyers on thought leadership content creation, design, production, and distribution (e.g., Alerts, articles, presentations, podcasts, website and social media content)
Partnering with lawyers to compile and manage the firm’s ranking and directory submissions, and maintain the firm’s experience database.
Advising on and producing marketing collateral and other firm promotional material..
To succeed in the role, the Coordinator must consistently execute their day-to-day responsibilities with precision under tight deadlines, while proactively identifying new projects and exploring new ways to measure and enhance engagement with the firm and its lawyers through content and communications.
Produce and update on a regular basis all printed and digital promotional materials, including brochures, practice descriptions, and firm overview slides
Constantly look for ways to update and improve the firm’s website (including bios)
Finalize (including proofing) and distribute thought leadership content, including single-topic alerts, multi-topic newsletters, media mentions, and client-facing checklists and guides
Write and distribute firm news, including announcements and press releases
Manage and grow the firm’s presence on social media through regular updates, effective campaigns, best practices, and lawyer engagement
Support the firm’s burgeoning podcasting initiative
Maximize the firm’s content syndicator subscriptions, including JDSupra and Lexoloy
Work with lawyers to prepare submissions to legal and industry directories and rankings, including Chambers, Legal 500, U.S News/Best Lawyers
Maintain and update the Marketing Department’s internal intranet site to enable lawyers and staff to easily “self-serve” marketing materials
Develop and use metrics reports to guide investment of firm resources on content creation and measure ROI
Develop and manage all branded (logoed) written materials, including proposal and PowerPoint templates, graphics/infographics, stationery, and holiday cards
Develop and manage media relations and lists
Create ads and make recommendations on paid and unpaid advertising opportunities
Monitor legal industry communications trends and adopt best practices
Lead marketing orientation for new hires
Coach lawyers and staff on communications best practices (including social media, written content, and presentations)
Experience and Skill Requirements
Minimum of 3- 5 years of law firm or professional services communications experience. The firm will consider different titles for candidates, commensurate with their experience.
Strong writing skills (writing sample required), ability to synthesize information into readable, impactful, effective promotional content
Excellent attention to detail, meticulous and accurate proofreading skills
Experience leading directory submissions, including Chambers, Legal 500, U.S News/Best Lawyers
Fluency with LinkedIn, Twitter, Facebook
Expert in Microsoft Word and PowerPoint
Intermediate graphic design capabilities and proficiency with Adobe InDesign
Demonstrated project management skills
Customer service orientation, can-do attitude
Curiosity, eagerness to learn and spot “what’s next”
Creativity and willingness to think outside of the box
Initiative, ownership, and commitment towards projects
Ability to form effective working relationships/rapport with lawyers and staff firm-wide
Flexibility to work overtime as needed
College degree or equivalent, or demonstrated career experience
Experience creating, editing, managing, and distributing blogs, podcasting, and video content
Savvy with metrics reporting (e.g., email marketing and web analytics)
Proficiency with InterAction, Vuture (or other email marketing platform), and WordPress CMS
Experience with ClearView Social
Understanding of/exposure to environmental law and litigation
Apply today with your resume via www.r-wgroup.com!